Tag Archives: Monoculture

How to Build a Monoculture: Memes, Social Media and Shared Experiences

Somewhere, someone in this country still remains oblivious to the four ubiquitous songs from 2012—fun.’s “We Are Young,” Carly Rae Jepsen’s “Call Me Maybe,” Gotye’s “Somebody That I Used to Know” and Psy’s “Gangman Style”—but, everyone I know, and I’m guessing almost anyone who regularly visits YouTube, immediately recognizes these songs. They have topped Billboard […]