To Timeline or not to Timeline? That has been the question for several Facebook users since the site introduced its new format last year. However, businesses don’t have a choice anymore. Facebook announced that all business pages must be converted to the Timeline format by today. Some companies expressed concerns and frustrations, while others embraced the change as another way to enhance their branding. Music-streaming service Spotify opted to use its Timeline as an educational service–providing a history lesson in music. In addition to updates on new features and music for customers, Spotify’s Facebook page uses the new format to detail the history of music and highlight important events and news in the music world, dating back to 900 A.D.
“We’ve decided to take our page one step further and turn it into a destination where you can discover and listen to the history of music,” Spotify posted on its page. “If you’re looking to learn when Frank Sinatra released his first album, what year Monteverdi was born, when Britney released …Baby One More Time, what were the biggest music stories in 1969, or just how old you were when L’il Wayne put out Tha Carter III then we’ve got you covered.”
Of course, music has been around forever, and the Timeline is an ongoing project. But it’s definitely a pretty cool project. I’ll never need to take another rock history course again.